The “Snowball Effect” is the way insider’s describe a project truck that has gone further than originally planned.

Purple and gold are two colors usually associated with royalty and the Los Angeles Lakers. But for Blake Boatwright, the prestigious color combo is more personal.

For aftermarket companies like Royalty Core, builds are so much more than show queens. They’re critical in R&D, marketing and networking, allowing manufacturers the chance to test out new products and help customers visualize the mods on their own projects and everyday rides.

Road Armor was the first to create a multi-faceted steel bumper design and is one of the leading manufacturers for replacement bumpers since 2000.

When someone gets addicted to customizing a vehicle, there’s a well-known phrase we use in the scene. Any time we notice a person that keeps going deeper with their ride, we say that they “got bit by the bug.”

Building a truck of this caliber, showcasing it at SEMA and getting it featured in a magazine takes skill, hard work and vision to make it all happen.