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Written by DUB Staff | Photos: Clinton Lum, Rich Calbay, David Tobiassen

2015 SEMA Show, Las Vegas, NV

The Chinese calendar indicated that 2015 was the “Year of the Sheep,” but here at LFTDxLVLD we believed it was the “Year of the Lifted Truck”...well, at least it was at the 2015 SEMA Show in Las Vegas, NV. With consumer confidence slightly improving and gas prices dropping by more than $1.00 per gallon at the pumps nationwide in the last couple of years, America’s love for Jeeps and full-size trucks has swelled.

The LFTDxLVLD display outside the Las Vegas Convention Center South Hall was evidence of this current trend, with TIS Off-Road Wheels, Dropstars Off-Road Wheels and GRID Off-Road Wheels leading the surge with new wheel designs that make you look good driving on city streets or wheelin’ out on dirt roads. Toyo Tire’s outdoor video screening of Recoil 2 was another affirmation that lifted trucks are cool and exciting, which saw off-road racing champion BJ Baldwin drifting and jumping through urban and off-road hurdles that brought out the kid in all of us.

And all that was just on the outside. The pageantry of new products for Jeeps and trucks proliferated within all the three halls of the Convention Center and echoes from showgoers amazed at the amount of lifted rides was a recurring theme throughout the week. Established names in the off-road and lifted game like Fab Fours, Skyjacker, ARE Accessories, Wild Boar, Bushwacker, Westin, BDS Suspensions, Rigid Industries, and Rugged Ridge all showcased unique vehicle builds that showcased their respective new product offerings to demonstrate why they’re on top of their game and pushing the off-road category to new heights. Not to be outdone, our parent company introduced its new DUB IR luxury window tint. This new window film features state-of-the-art technology that reduces the absorption of infrared light, which allows your ride to stay cooler on the inside even though it’s like an inferno outside. SEMA 2015 has definitely set the tone for a huge 2016 and we can’t wait to see all these great products out on the streets, trails and shows!