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Written by Deanne Deluna | Photos: John Jackson (exterior) / Mike Vindler (interior)

Brett Habig knows a thing or two about what breaks necks at SEMA.

He has worked at various shops across the country, including Ohio-based Spade Kreations, and is currently the shop manager of Pennsylvania’s Innovative Autoworks. So when it became time to work on his own project vehicle, Habig decided to move out of his comfort zone of lowered trucks and elevate his truck game to new heights (literally) with one of the biggest on the block – a Chevy Silverado 3500 LTZ.

Originally purchased to haul trailers, Habig decided the Dually would make a massive statement as the shop’s promotional vehicle, and chose the 2013 SEMA Show for its premiere - a mere 45 days before the event. He immediately called upon Keg Media for full renderings of his vision and sought out the best modifications, with American Force Wheels jumping at the chance to work with Habig again.

“Working with them for the last two years, I knew I wanted to build a big truck,” he says. “Since I’ve had good relationships with all the companies, it wasn’t that hard to get product, even at the last minute, because they know that [Innovative Autoworks] always delivers a top-notch build.”

Besides flossing American Force 24 X 8.25 Octane wheels, Habig went with six Toyo Open Country M/T tires in 37x13.50R24 and a BDS for the 7” Suspension lift kit. The MBRP exhaust growls with intimidation, while AMP Research steps allows him to easily get in and out of his daily-driven big rig.

Although the Dually boasts a number of modifications, it’s the paint job that demands your attention. Habig had something “big and blue” in mind - and the end result more than exceeded their expectations. But completing all the paint work in such a short time would not have been possible without the help of Jeremy Seano, Innovative Autoworks’ other in-house painter.

“Both the paint and the attention to detail are the top comments we receive when we display the Dually,” he says, adding he gets the majority of compliments when out driving on a daily basis. But that’s to be expected from the paint pro, who has more than 15 years of experience under his belt.

“The theme to the artwork is big, bold and blue,” he says. “ We really wanted to stand out from all the other trucks at SEMA. “Since Habig decided to go all out and custom paint the undercarriage, too, the Chevy won’t be hitting the trails anytime soon, noting that SEMA builds are usually more for show. “We’ve found that in our area, most customers prefer looks over performance.”

So far, the Dually is living up to its job as a promotional vehicle for the shop, bringing in new business everyday by those mentioning how they liked what they saw whenever “Big Blue” rolled around. Now Habig is focused on outdoing himself with the Dodge 3500 Mega Cab that will debut at SEMA 2014.

”Big Blue would not have been possible without the help of TJ Gefert, owner of Innovative Autoworks and its entire crew, my family, and most of all, my 12-year-old son Max - who has grown up in custom body shops. He knows ust as much about this build as I do!”

GEAR: 2008 Chevy Silverado 3500 LTZ

  • 7” BDS Suspension Lift Kit
  • PPG metallic blue and black paint
  • Shaved door molding and emblems
  • T-Rex full mesh grille
  • Recon Projector headlights
Wheels & Tires
  • 24x8.25 American Force Octane wheels
  • Toyo Open Country M/T 37x13.50R24
  • MBRP turbo-back exhaust
  • 7" BDS Suspension Lift Kit
  • (2) Memphis Audio M-Class 4-Channel amps
  • Memphis Audio M-Class Monoblock amp
  • Memphis 12” subwoofer in custom enclosure under rear seat
  • Memphis 6.5” component speakers in all four doors
  • Kenwood DDX719 head unit
  • (2) 7” monitors
  • Custom-painted metallic blue inserts
  • Alea black silver diamond stitched seats
  • Ultrasuede black suede headliner

Innovative Autoworks | • American Force Wheels | • Toyo Tires | • MBRP Inc. - Performance Exhaust | • Memphis Car Audio | • Kenwood | • Recon | • T-Rex | • PPG Industries | • BDS Suspension |

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