But it ended with “the crunch heard around the world,” according to Shaun Freilich of Texas-based Complete Customs. Jeep fans may have already heard about what will be one of SEMA’s most talked about incidents in the history of the aftermarket specialty show. For those who aren’t in the know, that crunch Freilich is referring to is the moment his Jeep accidently rear-ended Liberty Walk’s $250K-plus widebody Ferrari 458 near the DUB Live area during the exit parade for the SEMA Cruise.
It was a moment that he’ll never forget...
Witnessed by many show goers, the crash that happened during the final parade caused a lot of commotion and anger from those who flinched at the rearranged rear bodywork that the Ferrari suffered. As everyone looked on with dropped jaws and racing hearts, Liberty Walk’s Kato was more than cool about the incident.
“I was driving our Aventador in the parade and all of a sudden I heard an ugly noise. I immediately looked behind me and realized that a Wrangler had crashed into our 458. I could hear that LB fans weren’t happy about it and they didn’t hide their anger toward the driver of the Wrangler. Without any exchange of words, it was clear that the driver was panicking. But I didn’t get mad because anything can be fixed and nobody got hurt.”
Although the 458 did have substantial damage, the 2014 Wrangler Unlimited dubbed “Snake Bit” (and now called “Ferrari Killer”) was in tip-top shape, which was expected from a custom that’s built to take a beating, from a shop that’s become a household name in the custom off-road industry. But things were anything but easy throughout the build. Challenges kept hitting Freilich and his team every step of the way. First, two weeks before SEMA, the main theme of the project had to be entirely changed and then while transporting it to the show, the Jeep was damaged to the point that it wasn’t going to be drivable. But luckily, Bryan from Bulletproof Suspension saved the day and had some parts sent overnight, so that it could at least drive into SEMA.
But at the show, the Jeep and its trailer wouldn’t fit inside the booth, so the whole project had to be placed in a different location. Then to top it all off, it took a bite out of a Ferrari, which made for a stressful and exciting SEMA show for Freilich and his Complete Customs team.
“With this particular build, we knew that we wanted to top last year’s Zombie Walk Jeep,” Freilich says. “After seeing people’s reactions to it and talking to them at last year’s SEMA Show, I think we came close to pulling it off. We built a Jeep that any man or woman would be proud to drive and own, not to mention a custom Polaris RZR to match!”
As one of 16 other project vehicles the shop built, Snake Bit is definitely the most intriguing and its RZR and Maxey Drop N Load air bagged trailer makes for the ultimate off-road package that really gives off that wow factor by all who see it up close. “The original design for the project was to pair the Jeep with some matching vehicles so that it would be a setup we could take to shows/events and to entertain guests,” he says. “We wanted to build it over the top with lights, audio, paint, big wheels and tires, a huge lift and more...so when people saw it coming, they immediately got excited and would rush to the project to figure out what was going on.”
And if you can’t see the Jeep, you’ll definitely hear it thanks to its Wet Sounds audio system. “Having the new Stealth Sound Bar up front and the Rev 8 Tower Speakers in the rear complement the 12” XS-XXXv2 Subwoofer,” Freilich describes. “This isn’t your typical Jeep sound system and it’s literally like being at a rock concert and sitting in the front row.”
The Jeep also features armor from Poison Spyder, while its menacing stance was provided by a 6” Bulletproof lift kit w/ ICON Vehicle Dynamics 2.0 Remote Reservoir coilovers in the front and 2.0 Remote Reservoir Shocks in the rear. It takes a bite out of any terrain thanks to a Magnuson Supercharger that adds 80-100 hp and 60-70 lb.-ft. of torque at the wheels at just 6 psi. And a MBRP Cat-Back Dual exhaust alerts others of its presence. The careful selection of the remaining modifications make it a tough, off-road beast that commands respect on and off the trails.
For Freilich, his favorite part about what has become the world’s most talked about Jeep is its SEMA anticdote. “Every time I have a chance to drive the Jeep, even if it’s just down the street to lunch, people come up and ask if it’s the ‘Ferrari Killer.’ It’s cool to see that people all around the world know about the Jeep, and the memes on social media are crazy! The wreck was unfortunate and I hated that it happened to such an awesome car, but Kato from Liberty Walk was a stand up guy and joked about it.”
Since then, the Ferrari has been repaired and is back in the show scene while the “Ferrari Killer” is back home in Texas doing its own stint on the show circuit.
GEAR: 2014 Jeep Wrangler UnlimitedSuspension
- 6" Bulletproof Lift w/ ICON Vehicle Dynamics 2.0 Remote Reservoir Coilovers in the front and 2.0 Remote
- Reservoir Shocks in the rear
- ICON Vehicle Dynamics dual steering stabilizers
- ICON Vehicle Dynamics hydraulic bump stops
- Magnuson Supercharger, Jeep Wrangler 3.6L JK 2012-14
- MBRP Inc. Cat-Back Dual Exhaust
- G2 Axle & Gear 4.88 Gears Front and Rear
- G2 Axle & Gear Diff Covers
- TIS Monster Energy Edition TIS 538 20x12 Wheels
- Nitto Trail Grapplers 38x14.50R20LT
- Poison Spyder RockBrawler Front Bumper
- Poison Spyder RockBrawler Rear Bumper w/ Tire Carrier
- Poison Spyder Side Rockers
- Poison Spyder Body Armor
- Poison Spyder Front Crusher Flares
- Poison Spyder Rear Crusher Corners w/ Crusher Flares
- Kevlar Paint by Camoliner featuring scallop graphics with sponsors logos; colors used are black, silver and orange. (First ever full-detailed Kevlar paint with graphics).
- RK Sport Hood
- Rack Works Roof Rack
- Warn Zeon 10k Winch
- Monster Hooks
- Complete Customs Edition Grille
- HornBlasters 232 Conductor Trail Horn System
- BOLT Lock
- CC Edition MGP Caliper Covers
- Poison Spyder Trail Cage Kit
- Complete Customs Edition Seats by Roadwire
- Rugged Ridge Floor Mats
- Bed Rug
- Prismatic Powders supplied all the powder coat
- Rugged Ridge Front & Rear Half Doors
- VIAIR 2-on-2 Bolt-On Platform
- Rock Smasher Demand Air System
- Alpine Double Din Source Unit
- Wet Sounds Stealth Bar
- Wet Sounds 12" XS-XXXv2 Subwoofer w/ custom built box
- Wet Sounds Rev 8 Tower Speakers
- Wets Sounds Amp x 2
- Wets Sounds WS-420 BT Multi Equalizer w/ Bluetooth
- XS Power Batteries
- (4) 50" Rogue 4 LED Light Bars
- (1) 40" Rogue 4 LED Light Bar
- (1) 10" Rogue 4 LED Light Bar
- JW Speaker LED Headlights
- JW Speaker LED Fog lights
- JW Speaker LED Turn Signals
- Poison Spyder LED Tail Lights
- sPod 6 Switch and Source System
Wet Sounds | www.wetsounds.com • MBRP Exhaust | www.mbrp.com • MSA Wheels | www.facebook.com/msawheels • S3 Powersports | www.s3powersports.com • Rock Crawler | www.rockcrawler.com • Rogue 4 | www.rogue4.com • Dirty Dawg Performance | www.dirtydawgperformance.com • Beard Seats | www.facebook.com/beardseats1 • Monster Hooks | www.monsterhooks.com • XS Power | www.4xspower.com • EFX Tires | www.facebook.com/EFXTires • Camoliner | www.camoliner.com • Warn Winch | www.warn.com • Prismatic Powders | www.prismaticpowders.com • Offroad Sound Systems | www.offroadsoundsystems.com • BOLT Locks | www.boltlock.com • Bulletproof Suspension | www.bulletproofsuspension.net • ICON Vehicle Dynamics | www.iconvehicledynamics.com • Magnuson Superchargers | www.magnusonproducts.com • G2 Axle and Gear | www.g2axle.com • TIS Wheels | www.TISwheels.com • Nitto Tire | www.nittotire.com • Poison Spyder | www.shop.poisonspyder.com • RK Sport Hood | www.rksport.com • RackWorks | www.rackwork-s.com • Warn | www.warn.com • HornBlasters | www.hornblasters.com • MGP Caliper Covers | www.calipercovers.com • Rugged Ridge | www.ruggedridge.com • VIAIR | www.via • Rock Smasher | www.rocksmasher.com • Alpine | www.alpine-usa.com • JW Speaker | www.jwspeaker.com