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Written by Kristie Bertucci | Photos: Dale Martin

Everything is seriously bigger in Texas, and the favored vehicle of choice is a lifted truck.

The bigger, the better is how off-road enthusiasts in the Lone Star State like to do things, and Keefer Winn and his team at Keefer Winn Kustoms (KWK) are just the guys to make that happen. Inspired by his older cousin, who always had a few lifted trucks, Winn grew up interested in the style and was totally hooked once he got his first truck at age 16. His obsession with the off-road lifestyle sparked the idea for the shop when he was in high school when he and a few friends would try to “build the biggest and best” trucks around with their limited budgets and skill level at the time.

“I was always taking it to the next level at every chance possible,” he admits. “Everyone around would go crazy over my trucks! So I would lift buddies’ trucks out in my parents shop, which made me think that I might have a future doing something I'm truly passionate about. Being the truck enthusiast I am, I continued to learn from magazines and experimenting on my own trucks on the side while running my detail shop and helping my dad in his glass shop where I gained the knowledge and skills to open my own shop.”

As soon as Winn was ready to open a full shop, he didn’t waste anytime and sought out to create a thriving business that already had customers within weeks of opening its doors in Paris, TX. Barely a year into business, they’ve become one of the main shops in their area, specializing in lifts, lowering kits, performance, custom lighting and powder coating (they’re actually the only powder coating professionals within their city limits). But what they’re really known for is their suspension work and attention to detail. “I would like to thank Keg Media for being a big help to my shop. We’re actually working together on a couple of builds for SEMA 2015. Social media and shows have been a huge help in growth for the shop also. We continue to improve our skills and service daily by offering our customers with the best prices/services and making sure no corners are cut.”

Currently, custom powder coated wheels and suspension are in high demand at the shop. “Everyone seems to be moving towards attention to suspension detail,” he says. And it goes perfectly with his mantra of going for “the biggest, newest, most trend-setting thing possible, and attention to detail.” “This is where KWK comes in handy. We are not only dealers for all the top brands from lifts, wheels, tires and lighting. We do all the powder coating and installation in house. It's also not always about how much money is spent. It's about being the most creative and being on top, not a follower. I’m here to raise the bar with the most trendsetting styles and products for both show and off-road enthusiasts. We’re still very much a new shop and trying to establish KWK, so business really fluctuates, but hopefully that is about to change!”

And changing it is, since Winn recently had his first celebrity client – Shane “Kahuna” England, who is a Monster Jam racer. Winn powder coated his wheels and is currently working on the suspension for a truck that he’s building. As for the weirdest request thus far for the shop, Winn mentions that he had a client come in looking to "raise down" his front end. “That was a new one for me,” Winn laughs.

So far, the team is working hard and 100% focused on stirring up attention at this year’s SEMA Show (they’ll have three vehicles on display, to be exact), while still honoring clients’ requests. “The SEMA trucks are going to be pretty crazy,” he admits. “They’re the craziest we’ve ever done, so be on the look out for them if you’re at the show!”

GEAR: 2012 Ford F-250 Super Duty

  • 12" Fabtech Lift
  • FTS shocks w/ reservoirs and steering stabilizers
Wheels & Tires
  • 37x13.50R24 Toyo Open Country M/T tires
  • 24x14 American Force Nightmare Faceplates
  • 3" Wheel Spacers
  • Custom powder coat on wheels and suspension
  • Custom headlights
  • Color-matched door handles and mirrors
  • Custom powder coated Rigid Industries Light bars
  • Showtime Metal Works grille (also custom powder coated)
  • G2 differential covers
  • H&S Performance Mini Maxx Tuner
  • Custom 5" Straight Exhaust
  • Katzkins leather interior
  • Kicker Audio

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